1. Purpose


Sustainable Roots, recognizes the importance of maintaining your privacy. We value your privacy and appreciate your trust in us. This Privacy Policy sets out how Sustainable Roots uses and protects any information that you give Sustainable Roots when you use this or any other digital medium and other off-line sources of our company. Sustainable Roots is committed to ensure that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this Privacy Policy as it describes how we treat user information we collect from you, the policies and procedures on the collection, use, disclosure and protection of your information when you use our Sustainable Roots platform.


2. Scope

This Privacy Policy applies to Personal Information that is Processed by Sustainable Roots in the course of our business, including on HMade Collective websites (each a “Site”), mobile applications, forums, blogs, and other online or offline offerings (together with any and all future online and offline offerings operated by or on behalf of Sustainable Roots, the “Services”). This Privacy Policy does not apply to any third-party websites, services or applications, even if they are accessible through our Services. All individuals whose responsibilities include the Processing of Personal Information on behalf of Sustainable Roots are expected to protect that data by adherence to this Privacy Policy. This Privacy Policy is intended to meet requirements globally, including those in India, North America, Europe, APAC and other jurisdictions.


HMade Collective and are both properties of Sustainable Roots, Proprietor, established under the laws of India, having its registered office at Proprietor, Delhi-110075. 


3. Transparency/Notice : Type of Personal Information We Collect and How We Collect It

Our primary goals in collecting information are to provide and improve our Services, to administer your use of the Services (including your Account, if you are an Account holder), and to enable you to enjoy and easily navigate our Services. The types of Personal Information we may collect (directly from you or from Third-Party sources) and our privacy practices depend on the nature of the relationship you have with Sustainable Roots and the requirements of applicable law. Some of the ways that Sustainable Roots may collect Personal Information include:

  • You may provide Personal Information directly to Sustainable Roots through interacting with the Services, making online or in-store purchases, participating in surveys, during events such as sweepstakes, and requesting Services or information.

  • As you navigate the Services, certain passive information may also be collected about your visit, including through cookies and similar technologies as described below.


We endeavor to collect only that information which is relevant for the purposes of Processing. Below are the ways we collect Personal Information and how we use it.


3.1 Type of Personal Information We Collect


3.1.1 Contact information 

We might collect your Name, Email, Phone. 


3.1.2 Payment and Billing information:

We might collect your billing name, billing address and payment method when you buy a product. We NEVER collect your credit card number or credit card expiry date or other details pertaining to your credit card on our website. Credit card information will be obtained and processed by our online payment partners PayPal and Citrus Payments.


3.1.3 Information you post:

We collect information you post in a public space on our Sustainable Roots Platform or on a third-party social media site belonging to Sustainable Roots.


3.1.4 Usage and Preference Information:

We collect information as to how you interact with our Services, preferences expressed and settings chosen. Sustainable Roots Platform includes the Sustainable Roots advertising services (“Ad Services”) which may collect user activity and browsing history within the Sustainable Roots Platform and across third-party sites and online services including those sites and services that include our ad pixels (“Pixels”), widgets, plug-ins, buttons, or related services or through the use of cookies. Our Ad Services collect growing information including, without limitation, you Internet Protocol (IP) address and location, your login information, browser type and version, date and time stamp, user agent, Sustainable Roots cookie ID (if applicable), time zone setting, browser plug-in types and versions, operating system and platform, and other information about user activities on the Sustainable Roots Platform as well as on third party sites and services that have embedded our Pixels, widgets plug-ins, buttons, or related services.


3.1.5 Transaction Information:

We collect transaction details related to your use of our Services, and information about your activity on the Services, including the full Uniform Resource Locators(URL), the type of Services you requested or provided, comments, domain names, search results selected, number of clicks, information and pages viewed and searched for, the order of those pages, length of your visit to our Services, the date and time you used the Services, amount charged, details regarding application of promotional code, methods used to browse away from the page and any phone number used to call our customer service number and other related transaction details. 


3.1.6 Demographic information:

We may collect demographic information about you, events you like, events you intend to participate in, tickets you buy, or any other information provided by you during the use of Sustainable Roots Platform. We might collect this as a part of survey also. 


3.1.7 Other information:

If you use Sustainable Roots Platform, we may collect information about your IP address and the browser you’re using. We might look at that site you came from, duration of time spent on our website, pages accessed or what site you visit when you leave us. We might also collect the type of mobile device you are using, the version of the operating system your computer or device is running. 



3.2 Ways Of Collecting Information


3.2.1 We collect information directly from you:


3.2.2 We collect information directly from you when you register on Sustainable Roots Platform. We also collect information if you post a comment on Sustainable Roots Platform or ask us a question through phone or email or any there source of communication.


3.2.3 We collection information from you passively:

We use tracking tools like Google Analytics for collecting information about your usage of our website. 


3.2.4 We get information about you from third parties”

We may receive information about you from third parties, such as other users, partners (including ad partners, analytics providers, search information providers), or our affiliated companies or if you use any of the other websites we operate to the other Services we provide. Users of our Ad Services and other third-parties may share information with us such as the cookie ID, device ID, or demographic or interest data, and information about content viewed or actions taken on a third-party website, online services or apps. For example, users of our Ad Services may also be able to share customer list information (e.g., email or phone number) with us to create customized audience segments for their ad campaigns.


When you sign in to Sustainable Roots Platform with your SNS account, or otherwise connect to your SNS account with the Services, you consent to our collection, storage, and use in accordance with this Policy, of the information that you make available to us through the social media interface. This could include, without limitation, any information that you have made public through your social media account, information that the social media service shared with us, or information that is disclosed during the sign-in process. Please see your social media provider’s privacy policy and help center for more information about how they share information when you choose to connect your account.

If you are partner company, we may, additionally, receive feedback and rating from other users.


3.2.5 Cookies, Pixel Tags/Web Beacons, Analytics Information, and Interest-Based Advertising

Our Sustainable Roots Platform and third parties with whom we partner, may use cookies, pixel tags, web beacons, mobile device IDs, “flash cookies” and similar files or technologies to collect and store information with respect to your use of the Services and third-[arty websites.

Cookies are small files that are stored on your browser or devide by websites, apps, online media and advertisements. We use cookies and similar technologies for purposes such as:

  • Authenticating users;

  • Remembering user preferences and settings

  • Determining the popularity of content

  • Delivering and measuring the effectiveness of advertising campaigns

  • Analyzing site traffic and trends, and generally understanding the online behaviors and interest of people who interact with our services. 


A pixel tag (also called a web beacon or clear GIF) is a tiny graphic with a unique identifier, embedded invisibly on a webpage (or an online ad or email), and is used to count or track things like activity on a webpage or ad impressions or clicks, as well as to access cookies stored on users’ computers. We use pixel tags to measure the popularity of our various pages, features and services. We also may include web beacons in e-mail messages or newsletters to determine whether the message has been opened and for other analytics. 


To modify your cookie settings, please visit your browser’s settings. By using our Services with your browser settings to accept cookies, you are consenting to our use of cookies in the manner described in this section. 


We may also allow third parties to provide audience measurement and analytics services for us, to serve advertisements on our behalf across the internet, and to track and report on the performance of those advertisements. These entities may use cookies, web beacons, SDKs and other technologies to identify your decide when you visit the Sustainable Roots Platform and use our Services, as well as when you visit other online sites and services. 


Please see our Cookie Policy here for more information regarding the use of cookies and other technologies described in this section, including regarding your choices relating to such technologies. 



4. How We Use Your Personal Information


4.1 We use information to contact you:

We might’s the information you provide to contact you for confirmation of a purchase on Sustainable Roots Platform or for other promotional purposes. 


4.2 We use information to abide by the contracts:

We might use the information you provide to carry out our obligations arising from any contracts entered into between you and us and to provide you with the relevant information and services.


4.3 We use information to respond to your requests or questions:

We might us your information to confirm your registration for rendering services we offer. 


4.4 We use information to improve our products and services:

We might use your information to customize your experience with us. This could include displaying content based upon your preferences. We might also use your information to understand our users (what they do on our Services, what features they like, how they use them etc.), improve the content and features of our Services ( such as by personalizing content to your interests), process and complete your transactions, make special offers, provide customer support, process an respond to yore queries and to generate and review reports and data about, and to conduct research on, our user base and Service usage patterns. If you are a partner company, we may use the information to track the progress of your service to the customers. 


4.5 We use information to look at site trends and customer interests:

We may use your information to make our website and products better. We may combine information we get from you with information we get from third parties. We may use your information to provide you with information about services we consider similar to those that you are already using, or have enquired about, or may interest you. If you are a registered user, we will contact you by electronic means (e-mail or SMS or telephone) with information about these services.


4.6 We use information for security purposes:

We use information to protect our company, our customers, or our Sustainable Roots Platform. 


4.7 We use information for marketing purposes:

We might send you information about special promotions or offers. We might also tell you about new features or products or enroll you in our newsletter. These might be our own offers or products, or this-party offers or products we think you musth find interesting. We may use the information to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you.  


4.8 We use information tossed you transactional communications:

We might send you emails or SMS about your account or purchase of our product.


4.9 We use information as otherwise permitted by law.

We may combine the information that we receive from third parties with the information you give to us and information we collect about you for the purposes set out above. Further, we may anonymize and/or de-identify information collected from you through the Services or via other means, including via the use of third-party web analytic tools. As a result our use and disclosure of aggregated and/or de-identified information is not restricted by this Policy, and it may be used and disclosed to others without limitation.


We analyze the log files of our Sustainable Roots Platform that may contain Internet Protocol (IP) addresses, browse type and language, Internet service provider (ISP), referring, app crashes, page viewed and exit websites and applications, operating system, date/time stamp, and clickstream data. This helps us to administer the website, to learn about user behavior on the site, to improve our product and services, and to gather demographic information about our user base as a whole.



5. Sharing/Disclosure/Distribution of Your Information with Third-Parties


5.1 We will share information with third parties who perform services on our behalf

We may share your information with our vendors, consultants, marketing partners, research firms and other service providers or business partners such as payment processing companies, to support our business. For example, your information may be shared with outside vendors to send you emails and messages or push notifications to your devices in relation to our Services, to help us analyze and improve the use of our Services to process and collect payments.


We may also use vendors for other projects, such as conducting surveys or organizing sweepstakes for us. Some vendors may be located outside of India. 


5.2 We will share information with Advertisers and advertising networks

We may work with third parties such as network advertisers to serve advertisements on the Sustainable Roots Platform and on third party websites or other media(e.g., social networking platforms). These third parties may use cookies, JavaScript, web beacons (including clear GIFs). Flash LSOs and other tracking technologies to measure the effectiveness of their ads and to personalize advertising content to you. 


While you cannot opt out of advertising on the Sustainable Roots Platform, you may opt out of much interest-based advertising on third party sites and through third party ad networks (including DoubleClick Ad Exchange, Facebook Audience Network and Google AdSense). Opting out means that you will no longer receive personalized ads by third partied ad networks from which you have opted out, which is based on your browsing information across multiple sites and online services. If you delete cookies or change devices, your ‘opt out’ may no longer be effective to fulfill the purpose for which you provide it. 


5.3 We will share information with our business partners

This includes a third party who provide us various services. Our partners use the informations we give them as described in their privacy policies. 


While you place a request to order through the Sustainable Roots Platform, your information is provided to us and to the vendors with whom you may choose to order. In order to facilitate your online order processing, we provide your information to those vendors in similar manner as if you had made a goods/products/food order directly with vendors. If you provide a mobile phone number, Sustainable Roots may send you text messages regarding the order’s delivery status.


5.4 We will share information with Other Users

If you a re a delivery partner, we may share your name, phone number and/or profile picture (if applicable), tracking details with other users to provide them the Services. 


5.5 We will share information if we think we have to in order to comply with the law or to protect ourselves.


We may also share it if a government agency or investigatory body or other companies assisting us, requests when we are:

  • Obligated under the applicable laws or in good faith to respond to court orders and processes; or Detecting and preventing against actual or potential occurrence of identity theft, fraud, abuse of Services and other illegal acts.

  • Responding to claims that an advertisement, posting or other content violates the intellectual property rights of a third party.

  • Under a duty to disclose or share your personal data in order to enforce our Terms of Use and other agreements, policies or to protect the rights, property, or safety of the Company, our customers, or others, or in the event of a claim or dispute relating to your use of our Services. This includes exchanging information with other companies and organizations for the purposes of fraud detection and credit risk reduction. 


5.6 We may share your information for Internal Use or may share it with any successor to all or part of our business. For example, if part of our business is old we may give our customer list as part of that transaction. We may also share your information with present or future member of our “Group”(as defined above) or affiliates for our internal business purposes. 


5.7 We may share your information for reasons not described in this policy.

We may share your  information other than as described in this Policy if we notify you and you consent to the sharing. We will tell you before we do this. 


6. Third Party Sites

The Sustainable Roots Platform may contain links to other websites. If you click on one of the links to third party websites, you may be taken to websites we do not control. Any personal information about you collected whilst visiting such websites is not governed by this Policy. Sustainable Roots shall not be responsible for and has no control over the practices and content of any website accessed using the links contain on the Sustainable Roots Platform. Read the privacy policy of other websites. We are not responsible for these third party sites. 

This Policy shall also not apply to any information you may disclose to any of our service providers/service personnel which we do not require you to disclose to us or any of our service providers under this Policy. 


7. Your Consent

By using the Sustainable Roots Platform and the Services provided therein, you agree and consent to the collection, transfer, use, storage, disclosure and sharing of your information as described and collected by us in accordance with this Policy. If you do not agree with the Policy, please do not use or access the Sustainable Roots Platform. 





8.1 General

We offer you choices regarding the collection, use and sharing of your Personal Information, and we’ll respect the choices you make. Please note that if you decide not to provide us with the Personal Information that we request, you may not be able to access all of the features of the Services. You have the right to opt out of certain uses and disclosures of your Personal Information. Where you have consented to Sustainable Root’s Processing of your Personal Information or Sensitive Personal Information, you may withdraw that consent at any time and opt out of further Processing by contacting Even if you opt out, we may still collect and use non-Personal Information regarding your activities on our Sites and/or information from the advertisements on Third-Party websites for non-interest based advertising purposes, such as to determine the effectiveness of the advertisements.


8.2 Email and Telephone Communications

If you receive an unwanted email from us, you can use the unsubscribe link found at the bottom of the email to opt out of receiving future emails. We will process your request within a reasonable time after receipt. Note that you will continue to receive transaction-related emails regarding products or services you have requested. We may also send you certain non-promotional communications regarding Sustainable Roots and our Services and you will not be able to opt out of those communications (e.g., communications regarding updates to our Terms or this Privacy Policy).


We maintain telephone “do-not-call” and “do-not-mail” lists as mandated by law. We process requests to be placed on do-not-mail, do-not-phone and do-not-contact lists within 60 days after receipt, or such shorter time as may be required by law.


8.3 Mobile devices

Sustainable Roots may occasionally send you push notifications through our mobile applications with notices that may be of interest to you. You may at any time opt-out from receiving these types of communications by changing the settings on your mobile device. Sustainable Roots may also collect location-based information if you use our mobile applications. You may opt-out of this collection by changing the settings on your mobile device.


8.4 “Do Not Track”

Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. DNT is a way for users to inform websites and services that they do not want certain information about their webpage visits collected over time and across websites or online services. Please note that we do not respond to or honor DNT signals or similar mechanisms transmitted by web browsers.


8.5 Cookies and Interest-Based Advertising

As noted above, you may stop or restrict the placement of cookies on your computer or remove them from your browser by adjusting your web browser preferences. Please note that cookie-based opt-outs are not effective on mobile applications. However, on many mobile devices, application users may opt out of certain mobile ads via their device settings.

The online advertising industry also provides websites from which you may opt out of receiving targeted ads from our data partners and our other advertising partners that participate in self-regulatory programs. You can access these, and also learn more about targeted advertising and consumer choice and privacy, at, or and You can also choose not to be included in Google Analytics here.


To be clear, whether you are using our opt-out or an online industry opt-out, these cookie-based opt-outs must be performed on each device and browser that you wish to have opted out. For example, if you have opted out on your computer browser, that opt out will not be effective on your mobile device. You must separately opt out on each device. Advertisements on Third-Party websites that contain the AdChoices link and that link to this Privacy Policy may have been directed to you based on anonymous, non-Personal Information collected by advertising partners over time and across websites. These advertisements provide a mechanism to opt out of the advertising partners’ use of this information for interest-based advertising purposes.


9. Rights of Access, Rectification, Erasure, and Restriction

You may inquire as to whether Sustainable Roots is Processing Personal Information about you, request access to Personal Information, and ask that we correct, amend or delete your Personal Information where it is inaccurate. Where otherwise permitted by applicable law, you may send an email to or use any of the methods set out in this Privacy Policy to request access to, receive (port), seek rectification, or request erasure of Personal Information held about you by Sustainable Roots. Please include your full name, email address associated with your Account, and a detailed description of your data request. Such requests will be processed in line with local laws.

Although Sustainable Roots makes good faith efforts to provide Individuals with access to their Personal Information, there may be circumstances in which Sustainable Roots is unable to provide access, including but not limited to: where the information contains legal privilege, would compromise others’ privacy or other legitimate rights, where the burden or expense of providing access would be disproportionate to the risks to the Individual’s privacy in the case in question or where it is commercially proprietary. If Sustainable Roots determines that access should be restricted in any particular instance, we will provide you with an explanation of why that determination has been made and a contact point for any further inquiries. To protect your privacy, Sustainable Roots will take commercially reasonable steps to verify your identity before granting access to or making any changes to your Personal Information.



10. Data Security Precautions

We have in place appropriate technical and security measures to secure the information collected by us. We use vault and tokenization services from third party service providers to protect the sensitive personal information provided by you. The third party service providers with respect to our vault and tokenization services and our payment gateway and payment processing are compliant with the payment card industry standard (generally referred to as PCI complaint service providers). You are advised not to send your full credit/debit card details through unencrypted electronic platforms. Where we have given you (or where you have chosen) a username and password which enables you to access certain parts of the Sustainable Roots Platform, you are responsible for keeping these details confidential. We ask you not to share your password with anyone.

Please be aware that the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted through the Sustainable Roots Platform. Once we have received your information, we will use strict physical, electronic and procedural safeguards to try to prevent unauthorized accesses.



11. Jurisdiction

If you choose to visit the website, your visit and any dispute over privacy is subject to this Policy and the website’s terms of use. In addition to the foregoing, any disputes arising under this Policy shall be governed by the laws of India. 


Further, please not that Sustainable Roots stores your data with the cloud platform provided by (, which may spare this data on their servers, has security measures in place to protect the loss, mussy and alteration of the information, details of which are available at . 


In the event you have questions of concerns about the security measures adopted by , you can contact their data protection/privacy team / legal team or designated grievance officer at these organizations, whose contact details are available in its privacy policy, or can also write to our grievance team at .


If you have any queries relating to the processing or usage of information provided by you in connection with this Policy or other privacy concerns, you can email us at .





The terms “HMade Collective”, “Company”, “we”, “us” and “our” refer to the Sustainable Roots.


The term “Sustainable Roots Platform” refers to or any other digital medium and other offline sources. 


The terms “you” and “your” refer to the user of the .


The term “Group” means, with respect to any person, any entity that is controlled by such person, or any entity that controls such person, or any entity that is under the common control with such person, whether directly or indirectly, or, in the case of natural person, any Relative (as such term is defined in the Companies Act, 1956 and Companies Act, 2013 to the extent applicable) of such person. 


The term “Service” refers to any services offered by Sustainable Roots whether on Etsy or otherwise. 


The term “Policy” refers to this Privacy Policy.


Please read this Policy before using the Sustainable Roots Platform or submitting any personal information to Sustainable Roots. This Policy is a part of and incorporated within, and is to be read along with, the Terms of Use .